Social Messaging & Content Presentation - REPLAY
Not all posts are created equal in the algorithm’s eyes. This section breaks down the difference in each post type, and how they can be used to reach different audiences to grow and sustain your digital brand.
IN THIS LESSON
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Katie Steckly | Digital Creator & Educator | YouTube
Katie’s YouTube channel is a great place to start and study for those running social media as a creator or business. She provides social media insight, tips on what equipment to get, creating content, and test out strategies using realistic and easy to learn breakdowns.
Latasha James | Social Media & Entrepreneurship Educator } Youtube
She is a great general resource for updates on what is happening on social media, marketing strategies, tips on how to manage your social media as a business owner.While some of her content is aimed at social media freelancers, her content helps to break down
Adam Mosseri | Head of Instagram
Adam provides regular updates on changes to Instagram’s algorithm, gives advice to creators on the platform, explains new app functions, and breaks down the “science” of social media.
I’m a marketing professional focused on elevating voices in the beauty industry, particularly those of marginalized communities. With 11 years of experience—from managing salon operations and beauty blogs to creating impactful event strategies, messaging, and social content—I bring together teams and elements to bring brand visions to life. My background spans digital marketing, PR, editorial planning, and project management, partnering with brands committed to positive industry change and addressing underserved needs.
PRESENTED BY EUGENE SALAS