You’re overcomplicating creating content, I promise you. This session walks through ways to workshop content ideas and expand your message, taking into consideration the four content categories covered in the previous module.

IN THIS LESSON

  • ChatGTP
    A free AI chatbot that can help you come up with content ideas. Consider using prompts like “help me come up with 10 content ideas for my community based coffee shop, focusing on sharing facts about coffee”

    As with any AI chat bot, more detail in your question/prompt will yield better results. Learn more about how to use ChatGTP here.

  • Katie Steckly | Digital Creator & Educator | YouTube
    Katie’s YouTube channel is a great place to start and study for those running social media as a creator or business. She provides social media insight, tips on what equipment to get, creating content, and test out strategies using realistic and easy to learn breakdowns.

    Latasha James | Social Media & Entrepreneurship Educator } Youtube
    She is a great general resource for updates on what is happening on social media, marketing strategies, tips on how to manage your social media as a business owner

    While some of her content is aimed at social media freelancers, her content helps to break down

    Adam Mosseri | Head of Instagram
    Adam provides regular updates on changes to Instagram’s algorithm, gives advice to creators on the platform, explains new app functions, and breaks down the “science” of social media.


I’m a marketing professional focused on elevating voices in the beauty industry, particularly those of marginalized communities. With 11 years of experience—from managing salon operations and beauty blogs to creating impactful event strategies, messaging, and social content—I bring together teams and elements to bring brand visions to life. My background spans digital marketing, PR, editorial planning, and project management, partnering with brands committed to positive industry change and addressing underserved needs.

You can read Eugene’s full bio here

PRESENTED BY EUGENE SALAS