If you’re new to social media and don’t know where to start, this session aims to help you begin thinking with a “content” focused mind. This section focuses on 4 categories of content that are important for any digital presence.

IN THIS LESSON


I’m a marketing professional focused on elevating voices in the beauty industry, particularly those of marginalized communities. With 11 years of experience—from managing salon operations and beauty blogs to creating impactful event strategies, messaging, and social content—I bring together teams and elements to bring brand visions to life. My background spans digital marketing, PR, editorial planning, and project management, partnering with brands committed to positive industry change and addressing underserved needs.

You can read Eugene’s full bio here

PRESENTED BY EUGENE SALAS