Social Messaging & Content
This workshop will help you start thinking with a content minded approach necessary for today’s age of digital communication and promotion.
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Social Messaging & Content Presentation - REPLAY
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Social Pillars: Identifying Your Message
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Content Workshopping: Expanding The Convo
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Understanding IG Analytics: A Summary
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Posting Strategies & How Often
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Types of Posts on Instagram
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Q&A: Scheduling App for IG & Facebook
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Q&A: Conversation About Ads
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Meet Eugene & Shawn
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Digital Messaging & Content
I’m a marketing professional focused on elevating voices in the beauty industry, particularly those of marginalized communities. With 11 years of experience—from managing salon operations and beauty blogs to creating impactful event strategies, messaging, and social content—I bring together teams and elements to bring brand visions to life. My background spans digital marketing, PR, editorial planning, and project management, partnering with brands committed to positive industry change and addressing underserved needs.
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Videographer & Content Producer
Shawn Maxwell Studio is a creative powerhouse dedicated to capturing unforgettable moments and elevating personal and professional brands through impactful visuals. Founded by Shawn Maxwell, a passionate photographer and visual storyteller, the studio specializes in portrait, brand, and event photography, bringing out the best in every client. With a commitment to excellence and a keen eye for detail, Shawn Maxwell Studio collaborates with individuals, businesses, and creatives to produce stunning images that tell authentic, compelling stories. Based out of Macon Ga, with a studio in Maco, Georgia, Shawn Maxwell Studio combines artistic vision with technical expertise to transform ideas into lasting impressions.
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Katie Steckly | Digital Creator & Educator | YouTube
Katie’s YouTube channel is a great place to start and study for those running social media as a creator or business. She provides social media insight, tips on what equipment to get, creating content, and test out strategies using realistic and easy to learn breakdowns.
Latasha James | Social Media & Entrepreneurship Educator | Youtube
She is a great general resource for updates on what is happening on social media, marketing strategies, tips on how to manage your social media as a business owner.While some of her content is aimed at social media freelancers, her content helps to break down
Adam Mosseri | Head of Instagram
Adam provides regular updates on changes to Instagram’s algorithm, gives advice to creators on the platform, explains new app functions, and breaks down the “science” of social media.