Complimentary Content Sessions for Fenton Village
Fenton Village Business Owners have the opportunity to participate in a digital highlight campaign and complimentary social media content sessions from December 13th - 16th, at no cost to business owners. Eugene Salas and Shawn Maxwell will be returning after their first content trip to capture more social media content to promote Fenton Village and film interviews with business owners for a documentary style digital campaign.
Below you can schedule a time for an interview or to capture content at your business for promotion on social media.
If you missed Eugene and Shawn during their first visit, read more about their last visit below and view the replay of the social media & messaging course here.
SESSION OPPORTUNITIES
Content & Interview Sessions
Dec 13 - 16
Schedule a time for Shawn and Eugene to visit your business during their trip to capture content or conduct an interview. Content captured will be used on the official Fenton Village Instagram account to promote businesses and the general neighborhood.
Raw content captured will be provided to businesses upon request. Interviews will be used in an upcoming digital campaign to highlight Fenton Village business owners at the start of 2025.
Capturing Content 101
FREE Digital Class
You don’t have to be a master editor to create content! This session will walk you through basic tips for capturing social-media-ready content on your phone, plus recommendations on tools and gadgets for when it’s time to take your content creation to the next level.
This class will be made available by December 14th for Fenton Village Business Owners to access online, free of charge.
Eugene & Shawn’s
Previous Visit
During their November 14th - 17th visit, Eugene and Shawn captured content around Fenton Village and during the Montgomery County Thanksgiving Parade. In addition to capturing general content and hosting filming sessions with local small businesses, Eugene and Shawn conducted a social media messaging and content session , which is viewable as a digital course here.
Use of Capture Content
A video trailer and highlight reels were created using content captured during the visit, including a general promotional reel for Fenton Village and an event recap for the Montgomery County Thanksgiving Parade.
The Fenton Village Instagram account saw a significant spike in followers and accounts reached due to a combination of organic content and strategic digital collaboration. Organic photo and video content will continue to be used to promote Fenton Village and grow the general community Instagram account.
Meet Eugene & Shawn
-
Digital Messaging & Content
I’m a marketing professional focused on elevating voices in the beauty industry, particularly those of marginalized communities. With 11 years of experience—from managing salon operations and beauty blogs to creating impactful event strategies, messaging, and social content—I bring together teams and elements to bring brand visions to life. My background spans digital marketing, PR, editorial planning, and project management, partnering with brands committed to positive industry change and addressing underserved needs.
-
Videographer & Content Producer
Shawn Maxwell Studio is a creative powerhouse dedicated to capturing unforgettable moments and elevating personal and professional brands through impactful visuals. Founded by Shawn Maxwell, a passionate photographer and visual storyteller, the studio specializes in portrait, brand, and event photography, bringing out the best in every client. With a commitment to excellence and a keen eye for detail, Shawn Maxwell Studio collaborates with individuals, businesses, and creatives to produce stunning images that tell authentic, compelling stories. Based out of Macon Ga, with a studio in Maco, Georgia, Shawn Maxwell Studio combines artistic vision with technical expertise to transform ideas into lasting impressions.
What We Do
-
Engage your audience by planning and capturing video and photo content for social media, marketing, and behind-the-scenes insights.
-
Get the vibe right by outlining your brand messaging, defining your brand voice, and establishing an area of expertise.
-
Define your campaign message and seamlessly organize your team through the planning, creative development, and execution phases.
