Recently, I’ve noticed a shift in online sentiment toward affordable mass market, or “drugstore”, hair care products—a category that has been relentlessly targeted by claims of “ineffective and dangerous” ingredients. But despite the promising rise of the “Sephora kid” and a growing industry, individuals who once turned their noses up at the thought of using a conditioner with silicones from the drugstore are now returning to brands many millennials haven’t touched since high school. So… Is drugstore hair care making a comeback?

Raise your hand if your mental health plummeted and you stopped washing your face. 🙋